If you have a website, you probably want to convert your visitors into customers, leads, subscribers, or whatever your goal is. But what if some of your pages are not performing well and have low conversion rates? How can you improve them and boost your overall results? In this article, you will learn about some of the most effective CRO strategies for low-performing pages and how to apply them in practice.
A tool like Goolge analytics is very simple to use and straight forward in identifying low performing pages based on many factors:
– Page with low session time, where you can understand that it lacks useful content
– Page with high bounce rates, where you can work better on highlighting your call-to-action
– Looking at heat maps to find the weakest points of your pages to work on fixing them.
Once you have identified these issues, remember that you need separate strategy for each category, and don’t try to fix everything all at once.
The AIDA model can be an effective framework to help you optimize and improve your page content, while essentially turning a stranger into a customer/member. It is very similar to a marketing funnel, however this is specific to crafting and distributing messaging throughout the users journey. Before implementing this framework, you have to make sure that you are increasing brand awareness and driving web traffic to this page while making sure the user journey is seamless and consistently engaging.
You can always test different placements for your CTA button and statement, or even test different colors. Some tools like Hubspot or Optimizely, can help you test these parameters and find what works best for your business and your customers.
