Visual communication is the art and science of creating and delivering messages that appeal to the eyes and the mind. It involves skills such as graphic design, illustration, animation, video production, photography, and web design. If you want to stand out as a visual communicator, you need to showcase your portfolio and achievements in a way that highlights your creativity, professionalism, and value. In this article, you will learn some tips and best practices on how to do that.
Consider your audience. Who are you trying to reach with your visual content? What are their interests, needs, and expectations? Think about your goals. What do you want to achieve with your visual communication? Do you want to inform, educate, persuade, or entertain? Different platforms are better suited for different goals.
For example, if you want to inform your audience, a blog post or infographic might be a good choice. If you want to persuade your audience, a video or webinar might be a better option.
Consider your budget. Some platforms, such as social media, are free to use. Others, such as video editing software, can be expensive. Decide how much you’re willing to spend before you start looking at platforms.
It has been said that the web is 95% typography. Consider that while we are visual communicators, we must communicate through the written word just as effectively.
Write a snapshot of each project you want to include in your portfolio using word processing software to ensure errors in spelling, syntax, + grammar are checked (the last thing you want is a potential employer writing you off for fixable mistakes). Include tags in your portfolio pieces so your users can search by different criteria, be it the software used, medium, or client.
